Jennifer McWhirter is an Assistant Professor in the Department of Population Medicine at the University of Guelph in Canada. She is a health and social scientist working broadly in the areas of public health promotion and health communication.

Her current research projects focus on issues such as global maternal health, skin cancer and tanning, and health information in the mass media. She is especially interested in the role that visual images and beauty ideals play in influencing health knowledge and behaviours.

Dr. McWhirter is the author of 15 scientific publications in places like the Journal of the American Academy of Dermatology and the Journal of Health Communication. She received her Ph.D. from the University of Waterloo. Her research has been covered widely in the mass media, including Women’s Health Magazine, The Globe and Mail, CBC News and CTV.